Getting Found Online
To any business, getting found online is the cornerstone to beginning or refining one’s web presence. After all, our goal is to dominate our perspective markets isn’t it? Below are the first 7 steps to begin your web transformation and getting found online as recommended by Rich Benjamin & Associates.
(1) Get a URL that is short, memorable, and represents you or your product. Unfortunately, many of the short URL’s are already taken. However, sometimes long URL’s can be an advantage by utilizing keywords, too. On my new site www.ThingsToDoInTheSmokies.com, I’ve looked for the “memorable” SEO for an advantage. Not only will the site provide the most current and accurate information for visitors to the Great Smoky Mountains, it will also give them insightful tidbits about the area to help make a perfect vacation in the Smokies. Advertising will be available on the site for those area businesses who wish to improve their own web traffic. I hope to have the site fully loaded and functional by the first of 2012.
(2) Know your product and know your customer/client. Ask the questions: ”What do I have to offer?” and ”Who wants or needs what I offer?”
(3) Search for a person or a company that you trust and communicate well with. They are going to be your “Web Support Team.”
(4) Have a plan. To my clients, I suggest a plan in the form of a timeline. It is a graph and it can be as simple as a drawing on the proverbial napkin or as complex as the proverbial rocket science. I am a believer that all plans should start with the end point in mind: develop the plan of where you want to go from the perspective of where you are today.
(5) Keywords. Who are you? What do you do? For example, Rich Benjamin & Associates – the Online Marketing Coach for Tourism Related Industries. My keywords are: Rich Benjamin & Associates, Online, Marketing, Coach, and Tourism. These are my core keywords. Remember to get to the point of what you are saying as quickly as possible. This does not mean to be brief in your online communications, but to be strategic. “Bots” are web site crawlers looking at your site and its content. They read your page the same as you and I were taught to read: starting at the top left corner of the first line. Your first word should be the most important. Each line thereafter descends in importance.
(6) Business always begins and ends with accounting. You must always be able to track and dissect what you are doing. Think of ways to track as much of your plan as possible and gather data from as many sources as possible. Google Analytics is a fine source for web accounting. Facebook has page analytics that are sent out weekly. Work smart not hard… and don’t try to reinvent the wheel. Look for information that is readily available. I love Google Search for just such items.
(7) Learn from other people, ask questions, and get involved in chats–business chats, not your horoscope chats–those things that will help you. You will be amazed at the amount of information you can glean from an online conversation.