A bold new way to stay informed about Business and Charitable Events in the Smoky Mountains. Welcome, Smokymtnbusinessevents.com Tried of trying to find one resource website where all the community business events are listed? I was too, so we at RBA Marketing decided to do something about it. “As a business owner and professional, my biggest
Ok you will have to endure a small story as I get to the point Have you or your credit ever been hacked? Oh let me tell you the joys of a hacked or compromised credit card… A few years a go I traveled to Nashville to meet with one of my content writers, a
There is a Wonderful intro that we did not want to cut out, Major Anderson begins speaking around 3:10. Thanks to PFHA & Dixie Stampede for allowing RBA.Marketing to record this fantastic program. [pl_video type=”vimeo” id=”145600550″]
The Millennial Shift Planners as well as the average business person are faced with a change, the change in how and when consumers travel. Working as a consultant for a major dinner show I recently encountered this very experience. Why does it matter when people travel or when they arrive? LABOR costs… In business most
What Are Digital Assets Think of your Social Media Accounts and Website as your would your car, it has value and can be bought sold and or traded. Why are Digital Assets so important? Imagine a day where you have grown your company, you are ready to retire and sell your company to a new
Search Engine Marketing (SEM) is a term that is widely used in a variety of way w to describe several services that are or can be implemented in an internet marketing strategy. A website marketing promotion strategy’s goal is to increase the visibility and traffic of a website over its competitors. Proper search engine marketing
Website & Social Media Management The number one Hot Topic of 2015 is “Website & Social Media marketing”; whose combine goal is to deliver a fantastic User Experience. What is user experience and why is it important? User Experience in web comes right down to how enjoyable is your website to visit. If a site is
Definition of QUALITY CONTENT = Beauty is in the Eyes of the Beholder! Sound strange, well these days in web marketing nothing surprises me nor does it sound strange. Quality Content can be a Social Post, a scheduled e-mail or a Blog post. If you are wise you are using the triple threat tactic… Yes the triple
You have been Challenged to Put Up or Shut Up! How bad do you want to Keep the Razor? Or will you accept the Challenge to Not Shave? How many times have you said “I hate shaving!”? This is your chance to decide once and for all which side you stand on – Shave or
You Have Been “MAN” Challenged Please consider participating in No Shave November – Choose to Not Shave or to just get involved by donating to CASA of Sevier County and help us reach our goal to raise $10,000! Let’s all have some fun while bringing awareness for a great cause like we did for the ALS Ice
For the Love of God Keep It Simple! It’s easy to provide marketing, sales, and website SEO advice when you are not emotionally invested. I had been building my own company for several months and been searching for an appropriate company name. Like most owners, I thought “Let’s give it meaning, purpose, an identity of who I
Is your competition kicking your butt all over the Internet? Are you being outranked in the search engines? Are you not well liked on social networks such as Facebook and Twitter? We can help you to begin thinking like a Digital Strategist by equipping you with the tools to win the search engine and social networking war, harnessing the power
Get Involved, Have Fun & Help! I am issuing a challenge to all my friends Male & Female – Please participate in No Shave November – you can even choose to just donate and grow imaginary hair. Some of my bald guy friends will ONLY be able to grow imaginary hair anyway! 🙂 Let’s all have some fun
The Key to finding the best KEYWORDS, is having Vision When it comes to SEO, Search Engine Optimization, keyword strategy is one of the most difficult concepts to explain to the lay person. At Rich Benjamin & Associates, I have found the best way to bridge the gap between the tech world and the regular
As people, each of us spends way too much time focusing on perceived outward flaws. If we could only see ourselves as the world views us, our lives would be happier. I would like to thank DOVE for producing such a profound video that made me think and feel, which are the cornerstone emotions in
Rich Benjamin – Hospitality Educator Of The Year Have you ever had one of those odd phone calls where you thought the conversation was headed in a certain direction… only to have to stop the conversation and ask, “What are you talking about?” I recently received a phone call from a dear friend in Gatlinburg, TN.
This tutorial will show you how to setup Google Analytics to track both newsletter confirmations and signups using MailChimp. First you need two pages created on your website. One page will track the initial newsletter submission, the second will track the actual number of confirmed opt-in email addresses. For this example we have created the
“Lead Them Where You Want Them To Go” At it’s core Search Engine Optimization, SEO, is a “School of Thought” process. This post has a unique, aquatic theme, so I hope you are ready to jump right in and get wet! “Lead them where you want them to go,” is a phrase I coined in my early,
Are the benefits of WordPress enough that a business owner would want to go through the trouble, headaches, and expense to convert a working website over to WordPress? The answer is a surprisingly simple “YES”. If you have run a website for some time, you are already familiar with the disadvantages of static html pages.
Making money has never been more important. Proper Search Engine Optimization mixed with a digital marketing plan, including customer search insights and a healthy portion of proper keyword strategy, is our recipe for success at Rich Benjamin & Associates. Vendors know that the web holds the key to their success. Unfortunately, the vast majority of said vendors are uneducated in Web and Social
Need a SEO Tune-Up ? As time and technology march on, do you ever ask yourself, “Does my website need a SEO (Search Engine Optimization) tune-up?” I love working to develop tactics and learning the latest facets of SEO, and I feel it is incumbent upon me to also share my knowledge with all those who seek
What is on-page SEO (Search Engine Optimization) anyway? Simply put it is strategic creative copy-writing. Know your product. Know your keywords. Why know your keywords? Because if you conduct your keyword search properly, it will not only illuminate what your clients are looking for, but it will also tell you how to find them before your competitor. “COME
I’d love to share my knowledge of SEO and Social Media in a “How To” format, so this Christmas I thought I would share something very near and dear to me, my Grandmother’s Apple Pie recipe! Believe it or not, SEO – Website Management & Social Media Marketing are all very much like making a great
Internet Marketing is transforming into a completely new entity with the union of Blogging/WordPress & Social Media leading the way. Everyday in the news we see new ways that social networks have changed the lives of millions of people. If Facebook and Twitter were actual countries, they would be the third and fifth largest in the
Recently I attended the “Gatlinburg Tennessee Tourism Summit” where each year cities roll out their marketing campaign for the coming year. I have been in advertising for many years; and when it comes to creativity, believe me when I say I have seen the Good, the Bad, and the Ugly. I would like to congratulate
CONTENT & CONVERSATION Content & Conversation are the building blocks to the SEO Puzzle Creating engaging, masterful, and exciting content is the Key Word to the SEO Puzzle. Unfortunately, it is probably the greatest challenge that is faced by today’s SEO (Search Engine Optimization)/Web specialists. As marketing professionals we have become accustomed to writing pointed sales pitches to
Consumers Define A Brand What is SEO? For the lay person, SEO can be an intimidating term to say the least. Take a deep breath, grab a cup of coffee or tea, and we are going to get comfortable with the idea of change. We will realize that the term “SEO” is a brilliant marketing term. It was designed by techies
Recently, Rich Benjamin & Associates has taken on a new client, The Gatlinburg Space Needle. The Gatlinburg landmark is one of the most iconic attractions in Gatlinburg, TN. However, as time goes on and new attractions and venues have been added to the ever expanding list of Things To Do in the Smoky Mountains, visitors attention needs to be recaptured.
Google PageRank Model Tonight I was reading an interesting newsletter from my friends at SEOmoz about “ Planted Link Anatomy- Understanding the Value Of a Link” when I came across an embedded link referring to the term “Google Bomb.” I had heard the term used in the past and was fairly certain as to its meaning. I followed this
(SEO) Search Engine Optimization has been a term that has galvanized the Internet marketing community for the past several years. In layman’s terms, SEO is the strategy used to get a web site found and move it up the search rankings. Owners of companies go glassy-eyed for the most part when this term is uttered in their presence.
Getting Found Online To any business, getting found online is the cornerstone to beginning or refining one’s web presence. After all, our goal is to dominate our perspective markets isn’t it? Below are the first 7 steps to begin your web transformation and getting found online as recommended by Rich Benjamin & Associates. (1) Get a