A bold new way to stay informed about Business and Charitable Events in the Smoky Mountains. Welcome, Smokymtnbusinessevents.com Tried of trying to find one resource website where all the community business events are listed? I was too, so we at RBA Marketing decided to do something about it. “As a business owner and professional, my biggest

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Ok you will have to endure a small story as I get to the point Have you or your credit ever been hacked? Oh let me tell you the joys of a hacked or compromised credit card… A few years a go I traveled to Nashville to meet with one of my content writers, a

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There is a Wonderful intro that we did not want to cut out, Major Anderson begins speaking around 3:10. Thanks to PFHA & Dixie Stampede for allowing RBA.Marketing to record this fantastic program. [pl_video type=”vimeo” id=”145600550″]

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The Millennial Shift Planners as well as the average business person are faced with a change, the change in how and when consumers travel. Working as a consultant for a major dinner show I recently encountered this very experience. Why does it matter when people travel or when they arrive? LABOR costs… In business most

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You have been Challenged to Put Up or Shut Up! How bad do you want to Keep the Razor? Or will you accept the Challenge to Not Shave? How many times have you said “I hate shaving!”?  This is your chance to decide once and for all which side you stand on – Shave or

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You Have Been “MAN” Challenged Please consider participating in No Shave November – Choose to Not Shave or to just get involved by donating to CASA of Sevier County and help us reach our goal to raise $10,000!   Let’s all have some fun while bringing awareness for a great cause like we did for the ALS Ice

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For the Love of God Keep It Simple! It’s easy to provide marketing, sales, and website SEO advice when you are not emotionally invested. I had been building my own company for several months and been searching for an appropriate company name. Like most owners, I thought “Let’s give it meaning, purpose, an identity of who I

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Is your competition kicking your butt all over the Internet?  Are you being outranked in the search engines?  Are you not well liked on social networks such as Facebook and Twitter?  We can help you to begin thinking like a Digital Strategist by equipping you with the tools to win the search engine and social networking war, harnessing the power

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Get Involved, Have Fun & Help! I am issuing a challenge to all my friends Male & Female – Please participate in No Shave November – you can even choose to just donate and grow imaginary hair.  Some of my bald guy friends will ONLY be able to grow imaginary hair anyway!  🙂 Let’s all have some fun

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Are the benefits of WordPress enough that a business owner would want to go through the trouble, headaches, and expense to convert a working website over to WordPress? The answer is a surprisingly simple “YES”.  If you have run a website for some time, you are already familiar with the disadvantages of static html pages.

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Making money has never been more important. Proper Search Engine Optimization mixed with a digital marketing plan, including customer search insights and a healthy portion of proper keyword strategy, is our recipe for success at Rich Benjamin & Associates.  Vendors know that the web holds the key to their success.  Unfortunately, the vast majority of said vendors are uneducated in Web and Social

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What is on-page SEO (Search Engine Optimization) anyway? Simply put it is strategic creative copy-writing. Know your product. Know your keywords.  Why know your keywords? Because if you conduct your keyword search properly, it will not only illuminate what your clients are looking for, but it will also tell you how to find them before your competitor. “COME

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Internet Marketing is transforming into a completely new entity with the union of Blogging/WordPress & Social Media leading the way. Everyday in the news we see new ways that social networks have changed the lives of millions of people. If Facebook and Twitter were actual countries, they would be the third and fifth largest in the

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CONTENT & CONVERSATION Content & Conversation are the building blocks to the SEO Puzzle Creating engaging, masterful, and exciting content is the Key Word to the SEO Puzzle. Unfortunately, it is probably the greatest challenge that is faced by today’s SEO (Search Engine Optimization)/Web specialists.  As marketing professionals we have become accustomed to writing pointed sales pitches to

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Consumers Define A Brand What is SEO?  For the lay person, SEO can be an intimidating term to say the least. Take a deep breath, grab a cup of coffee or tea, and we are going to get comfortable with the idea of change. We will realize that the term “SEO” is a brilliant marketing term. It was designed by techies

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Recently, Rich Benjamin & Associates has taken on a new client, The Gatlinburg Space Needle. The Gatlinburg landmark is one of the most iconic attractions in Gatlinburg, TN.  However, as time goes on and new attractions and venues have been added to the ever expanding list of Things To Do in the Smoky Mountains, visitors attention needs to be recaptured.

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(SEO) Search Engine Optimization has been a term that has galvanized the Internet marketing community for the past several years. In layman’s terms, SEO is the strategy used to get a web site found and move it up the search rankings. Owners of companies go glassy-eyed for the most part when this term is uttered in their presence.

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Getting Found Online To any business, getting found online is the cornerstone to beginning or refining one’s web presence.  After all, our goal is to dominate our perspective markets isn’t it? Below are the first  7 steps to begin your web transformation and getting found online as recommended by Rich Benjamin & Associates. (1) Get a

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