Search Engine Marketing (SEM) is a term that is widely used in a variety of way w to describe several services that are or can be implemented in an internet marketing strategy. A website marketing promotion strategy’s goal is to increase the visibility and traffic of a website over its competitors. Proper search engine marketing
For the Love of God Keep It Simple! It’s easy to provide marketing, sales, and website SEO advice when you are not emotionally invested. I had been building my own company for several months and been searching for an appropriate company name. Like most owners, I thought “Let’s give it meaning, purpose, an identity of who I
The Key to finding the best KEYWORDS, is having Vision When it comes to SEO, Search Engine Optimization, keyword strategy is one of the most difficult concepts to explain to the layperson. At Rich Benjamin & Associates, I have found the best way to bridge the gap between the tech world and the regular world
“Lead Them Where You Want Them To Go” At it’s core Search Engine Optimization, SEO, is a “School of Thought” process. This post has a unique, aquatic theme, so I hope you are ready to jump right in and get wet! “Lead them where you want them to go,” is a phrase I coined in my early,
Are the benefits of WordPress enough that a business owner would want to go through the trouble, headaches, and expense to convert a working website over to WordPress? The answer is a surprisingly simple “YES”. If you have run a website for some time, you are already familiar with the disadvantages of static html pages.
Making money has never been more important. Proper Search Engine Optimization mixed with a digital marketing plan, including customer search insights and a healthy portion of proper keyword strategy, is our recipe for success at Rich Benjamin & Associates. Vendors know that the web holds the key to their success. Unfortunately, the vast majority of said vendors are uneducated in Web and Social
What is on-page SEO (Search Engine Optimization) anyway? Simply put it is strategic creative copy-writing. Know your product. Know your keywords. Why know your keywords? Because if you conduct your keyword search properly, it will not only illuminate what your clients are looking for, but it will also tell you how to find them before your competitor. “COME
I’d love to share my knowledge of SEO and Social Media in a “How To” format, so this Christmas I thought I would share something very near and dear to me, my Grandmother’s Apple Pie recipe! Believe it or not, SEO – Website Management & Social Media Marketing are all very much like making a great
Internet Marketing is transforming into a completely new entity with the union of Blogging/WordPress & Social Media leading the way. Everyday in the news we see new ways that social networks have changed the lives of millions of people. If Facebook and Twitter were actual countries, they would be the third and fifth largest in the
CONTENT & CONVERSATION Content & Conversation are the building blocks to the SEO Puzzle Creating engaging, masterful, and exciting content is the Key Word to the SEO Puzzle. Unfortunately, it is probably the greatest challenge that is faced by today’s SEO (Search Engine Optimization)/Web specialists. As marketing professionals we have become accustomed to writing pointed sales pitches to
(SEO) Search Engine Optimization has been a term that has galvanized the Internet marketing community for the past several years. In layman’s terms, SEO is the strategy used to get a web site found and move it up the search rankings. Owners of companies go glassy-eyed for the most part when this term is uttered in their presence.
Getting Found Online To any business, getting found online is the cornerstone to beginning or refining one’s web presence. After all, our goal is to dominate our perspective markets isn’t it? Below are the first 7 steps to begin your web transformation and getting found online as recommended by Rich Benjamin & Associates. (1) Get a