Each time you hear the Ding, Ding, Ding… that is a separate virus Security is no joke when it comes to protecting your website, the following video is a perfect demonstration. Hackers, good hackers leave multiple backdoors into a program so that id you find one door and close it, they can still sneak back in
The Millennial Shift Planners as well as the average business person are faced with a change, the change in how and when consumers travel. Working as a consultant for a major dinner show I recently encountered this very experience. Why does it matter when people travel or when they arrive? LABOR costs… In business most
Website & Social Media Management The number one Hot Topic of 2015 is “Website & Social Media marketing”; whose combine goal is to deliver a fantastic User Experience. What is user experience and why is it important? User Experience in web comes right down to how enjoyable is your website to visit. If a site is
Is your competition kicking your butt all over the Internet? Are you being outranked in the search engines? Are you not well liked on social networks such as Facebook and Twitter? We can help you to begin thinking like a Digital Strategist by equipping you with the tools to win the search engine and social networking war, harnessing the power
The Key to finding the best KEYWORDS, is having Vision When it comes to SEO, Search Engine Optimization, keyword strategy is one of the most difficult concepts to explain to the layperson. At Rich Benjamin & Associates, I have found the best way to bridge the gap between the tech world and the regular world
Rich Benjamin – Hospitality Educator Of The Year Have you ever had one of those odd phone calls where you thought the conversation was headed in a certain direction… only to have to stop the conversation and ask, “What are you talking about?” I recently received a phone call from a dear friend in Gatlinburg, TN.
“Lead Them Where You Want Them To Go” At it’s core Search Engine Optimization, SEO, is a “School of Thought” process. This post has a unique, aquatic theme, so I hope you are ready to jump right in and get wet! “Lead them where you want them to go,” is a phrase I coined in my early,
Are the benefits of WordPress enough that a business owner would want to go through the trouble, headaches, and expense to convert a working website over to WordPress? The answer is a surprisingly simple “YES”. If you have run a website for some time, you are already familiar with the disadvantages of static html pages.
Making money has never been more important. Proper Search Engine Optimization mixed with a digital marketing plan, including customer search insights and a healthy portion of proper keyword strategy, is our recipe for success at Rich Benjamin & Associates. Vendors know that the web holds the key to their success. Unfortunately, the vast majority of said vendors are uneducated in Web and Social
Need a SEO Tune-Up ? As time and technology march on, do you ever ask yourself, “Does my website need a SEO (Search Engine Optimization) tune-up?” I love working to develop tactics and learning the latest facets of SEO, and I feel it is incumbent upon me to also share my knowledge with all those who seek
What is on-page SEO (Search Engine Optimization) anyway? Simply put it is strategic creative copy-writing. Know your product. Know your keywords. Why know your keywords? Because if you conduct your keyword search properly, it will not only illuminate what your clients are looking for, but it will also tell you how to find them before your competitor. “COME
I’d love to share my knowledge of SEO and Social Media in a “How To” format, so this Christmas I thought I would share something very near and dear to me, my Grandmother’s Apple Pie recipe! Believe it or not, SEO – Website Management & Social Media Marketing are all very much like making a great
Internet Marketing is transforming into a completely new entity with the union of Blogging/WordPress & Social Media leading the way. Everyday in the news we see new ways that social networks have changed the lives of millions of people. If Facebook and Twitter were actual countries, they would be the third and fifth largest in the
CONTENT & CONVERSATION Content & Conversation are the building blocks to the SEO Puzzle Creating engaging, masterful, and exciting content is the Key Word to the SEO Puzzle. Unfortunately, it is probably the greatest challenge that is faced by today’s SEO (Search Engine Optimization)/Web specialists. As marketing professionals we have become accustomed to writing pointed sales pitches to
Consumers Define A Brand What is SEO? For the lay person, SEO can be an intimidating term to say the least. Take a deep breath, grab a cup of coffee or tea, and we are going to get comfortable with the idea of change. We will realize that the term “SEO” is a brilliant marketing term. It was designed by techies
Google PageRank Model Tonight I was reading an interesting newsletter from my friends at SEOmoz about “ Planted Link Anatomy- Understanding the Value Of a Link” when I came across an embedded link referring to the term “Google Bomb.” I had heard the term used in the past and was fairly certain as to its meaning. I followed this
(SEO) Search Engine Optimization has been a term that has galvanized the Internet marketing community for the past several years. In layman’s terms, SEO is the strategy used to get a web site found and move it up the search rankings. Owners of companies go glassy-eyed for the most part when this term is uttered in their presence.