Category: Internet Marketing

The Millennial Shift Planners as well as the average business person are faced with a change, the change in how and when consumers travel. Working as a consultant for a major dinner show I recently encountered this very experience. Why does it matter when people travel or when they arrive? LABOR costs… In business most

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Is your competition kicking your butt all over the Internet?  Are you being outranked in the search engines?  Are you not well liked on social networks such as Facebook and Twitter?  We can help you to begin thinking like a Digital Strategist by equipping you with the tools to win the search engine and social networking war, harnessing the power

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Are the benefits of WordPress enough that a business owner would want to go through the trouble, headaches, and expense to convert a working website over to WordPress? The answer is a surprisingly simple “YES”.  If you have run a website for some time, you are already familiar with the disadvantages of static html pages.

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Making money has never been more important. Proper Search Engine Optimization mixed with a digital marketing plan, including customer search insights and a healthy portion of proper keyword strategy, is our recipe for success at Rich Benjamin & Associates.  Vendors know that the web holds the key to their success.  Unfortunately, the vast majority of said vendors are uneducated in Web and Social

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What is on-page SEO (Search Engine Optimization) anyway? Simply put it is strategic creative copy-writing. Know your product. Know your keywords.  Why know your keywords? Because if you conduct your keyword search properly, it will not only illuminate what your clients are looking for, but it will also tell you how to find them before your competitor. “COME

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Internet Marketing is transforming into a completely new entity with the union of Blogging/WordPress & Social Media leading the way. Everyday in the news we see new ways that social networks have changed the lives of millions of people. If Facebook and Twitter were actual countries, they would be the third and fifth largest in the

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CONTENT & CONVERSATION Content & Conversation are the building blocks to the SEO Puzzle Creating engaging, masterful, and exciting content is the Key Word to the SEO Puzzle. Unfortunately, it is probably the greatest challenge that is faced by today’s SEO (Search Engine Optimization)/Web specialists.  As marketing professionals we have become accustomed to writing pointed sales pitches to

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Consumers Define A Brand What is SEO?  For the lay person, SEO can be an intimidating term to say the least. Take a deep breath, grab a cup of coffee or tea, and we are going to get comfortable with the idea of change. We will realize that the term “SEO” is a brilliant marketing term. It was designed by techies

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(SEO) Search Engine Optimization has been a term that has galvanized the Internet marketing community for the past several years. In layman’s terms, SEO is the strategy used to get a web site found and move it up the search rankings. Owners of companies go glassy-eyed for the most part when this term is uttered in their presence.

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