Are the benefits of WordPress enough that a business owner would want to go through the trouble, headaches, and expense to convert a working website over to WordPress? The answer is a surprisingly simple “YES”. If you have run a website for some time, you are already familiar with the disadvantages of static html pages. There are only two options for static websites: you either do them yourself or you pay someone to do them.
Doing them yourself, as you have learned, requires many hours of study in a wide variety of topics. You have to be a graphic designer, html/css master, programmer, and web server guru. That’s a lot of extra hats to add to your job description.
Paying someone seems like the best option. There are a lot of people and companies out there that can build websites. You have used at least one or two agencies on your website before. Can you answer yes to any of the following questions?
- Your current website is a patchwork from multiple designers.
- The simplest changes seem to take months to do or just don’t get done at all.
- Changes cost money.
- You really don’t understand what is going on with your website.
- Your search engine rankings are going downhill.
- You are currently searching the Internet to find a better solution for your website.
WordPress can solve these problems and increase the return on investment (ROI) for your website.
WordPress is an open source blog tool and publishing platform created by Matt Mullenweg. WordPress.com hosts over 20 million blogs and as of February 2011, WordPress version 3.0 software has been downloaded 30 million times. WordPress has become one of the most popular publishing platforms on the Internet. The ease of use has gained acceptance by companies and organizations such as The University of Maine, CNN, New York Times, Anderson Cooper 360, Turner Classic Movies, Fox News, and many more.
Converting your website to WordPress has multiple benefits for both the website and your company’s brand.
Search engines love blogs. Search engines do not favor one publishing platform over another, but they do enjoy the easy of indexing and all the fresh content what WordPress and other blog software provides. When you publish a blog post or a page several things happen in a correctly configured installation.
WordPress first converts your page title into a search engine friendly URL. A non-search engine friendly URL for a post titled “How Permalinks Work” would looks like this: http://wordpress.com/?p=46. WordPress will automatically convert the same link into a SEO friendly one like this: http://wordpress.com/how-permalinks-work. This allows you to embed keywords into your URL for added search engine placement.
Now your website will automatically generate an updated sitemap that contains all the information search engines love. Next, something truly wonderful happens, your website reaches out to several search engines like Google, Bing, and Yahoo to inform them that there is new content to be indexed. Gone are the days of waiting for the search engines to find your new content, now they are told directly – every time you hit the publish button.
WordPress allows you to easily organize your content by Category and by Tags. Tags are labels that you define when creating an article. Tags allow you to display related content across all your categories. Tags are also a great way to work additional keywords into your copy.
Another feature is the ability to syndicate your content. Really Simple Syndication (RSS) allows you to share your content with other websites, blogs, news readers and more. Imagine being able to push your most recent special to related websites that have subscribed to your feed! RSS, combined with RSS readers like Google Reader allow users to easily read content from multiple sources and provide easy links to your content for more information. RSS also makes it easy to push your content to Twitter and Facebook.
Want to add a new feature to your website? That’s easy, just install a plugin. WordPress offers thousands of third-party plugins on SEO, images, social marketing, auctions and more. Want to add a newsletter signup box on your website? There’s a plugin for that. WordPress plugins allow you to add additional functionality and new features to your website without a lot of hassle.
These are just a few of the many benefits that WordPress has to offer. Don’t ask yourself “Should I convert to WordPress?”. Instead, ask yourself, “Can I really afford not too?”