Search Engine Marketing (SEM) is a term that is widely used in a variety of way w to describe several services that are or can be implemented in an internet marketing strategy.  A website marketing promotion strategy’s goal is to increase the visibility and traffic of a website over its competitors.

SEM-Searche-engine-Image-blogProper search engine marketing (SEM) should only be concerned with targeting relevant consumers, just the people who want, or need your product.

Search Engine Optimization (SEO) At Rich Benjamin & Associates our team of professionals specializes in increasing a company’s search engine result pages (SERPs) by the use of Keyword Targeted Content Creation, Link Structure, and User Experience.  Search Engine Optimization has transformed over the past several years and continues to transform each day. Most recently Googles Mobile Friendly update to its algorithm has once again leveled the playing field between large companies and small companies.

Thinking Mobile First, is the beginning to cleaning up old; non responsive websites. Consumers, millennials in particular have absolutely no patience for unfriendly websites. When I say unfriendly I mean that the content does not automatically reformat itself; so that it is easily read and provides an exceptional user experience.  As companies begin to think mobile first the user experience must be the first topic of redesign. From navigation i.e. the order that content is rendered must be intuitive, you must anticipate users questions and behavior before they user ever lands on your website.

 

Google-Mobile-Friendly-TestHave you ever hear the phrase “There is more than one way to skin a cat?” When it comes to websites content there is more than one way, or one word that attracts users. Think of how many ways you personally have had to search the web to find a topic or item that you were interested in. This is what I refer to as the “SEO School of Thought

Study your consumers thought process and you will begin to understand and anticipate their behavior. If you would like to discuss in detail, specifics about your website or Search Engine Marketing Plan, please feel to contact our staff by submitting an e-mail inquiry or call Rich Benjamin (865) 242-700 for an appointment.