Developing a Social Media Management Plan
Social Media never sleeps. If there is one element of Web Marketing
that is commonly overlooked and treated as a hobby, it is Social Media Management. Companies will create a Facebook page, a Twitter page, a TripAdvisor account, post a few comments, build a small group of fans, and never apply the true effort that is demanded by these outlets.
You Have Just Become a Publisher
When a company considers engaging in social media marketing, it is crucial to remember that once begun, you must commit to it as a long term way of life. It is far worse to begin publishing social media content and abandon your fans than it is to never have begun at all. Fans are passionate! As you publish your content, companies will experience loving, warm comments from fans and very pointed, curt comments from displeased fans. Quite literally you have just become the publisher and editor of your own microcosmic digital newsfeed.
- Social media management is the art and science of conversational time management: knowing what to say, to whom and when. Our team members manage accounts in all market segments – industrial, corporate and entertainment.
- From the very basic interaction all the way to enterprise, plans are available. It all begins with our team members getting to know you, your product and your client type. From there we will build a plan of action that fits your business.
- Social Media is the most intimate and passionate of all the digital/internet marketing. Social media management provides a voice to both sides – business and consumer.